2024 Sustainability Report Text Only

2024 Sustainability Report

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Our 2024 Impact Report at North Point Brands aims to provide transparency in our sustainability efforts and support of conservation, insight into our team culture, and areas we see for growth as a company.

It is critical to think about impact in a well-rounded way. As humans and a business, we have an impact on our planet. To address this, we consider sustainability in the development of our products and our daily operations. We also financially support organizations that are putting in the hard boots on the ground and advocacy work for the places we love.

Finally, we believe in the mental and physical health benefits of being outside and being able to have a life outside of the office. With this holistic approach in mind, we are happy to share our impact and sustainability report from 2024 for the greater North Point Brands company and each of our individual brands: RepYourWater, RepYourWild, Cheeky Fishing and Wingo Outdoors.

2024 Achievements

$649,291 to conservation (total lifetime donations across all 4 brands)
117 volunteer hours donated in 2024
Zero Waste Warehouse: 96% (7,600 lbs) of operational waste diverted from landfill through curbside recycling, specialty recycling, reuse and donation
1% for the Planet: Verified cash and in-kind donations following 1% for the Planet guidelines; combined total exceeds 3% of revenue
1,600 lbs donated: During the holiday season, 1 pound of food donated for every order; 1,600 pounds donated to food banks in Western Massachusetts and Asheville, North Carolina

“By tracking these metrics of how we take the steps within our control to do better for our planet and the people on it, we are able to be more transparent with our customers.”
— Corinne Doctor, Director of People, Process and Planet

Where We Volunteered

As a company we encourage our team members to support organizations that they care about with their time. In 2024, the North Point Brands team donated a total of 117 hours to various causes including:

Casting for Recovery
Colorado Trout Unlimited
The American Fly Fishing Trade Association
Trout Unlimited
Woodell Climate Research Center
The Berkshire Food Project

Employee Benefits

All team members are paid above living wage, receive paid time off, paid time for volunteering, medical benefits, can receive 401K match, an annual stipend to use for outdoor recreation, and deep discounts on company products for personal use.

Additional Highlights

Floating fly line and backing spools changed to naturally biodegradable and recyclable paperboard design, reducing plastic use and making it easy for consumers to recycle the spool.
The 13th Annual Cheeky Schoolie Tournament united the East Coast fly fishing community and raised thousands for striper conservation, bringing total donations to over $140,000 as of 2024. Conservation partners: Keep Fish Wet, Stripers Forever, and the American Saltwater Guides Association.
100% of packaging naturally biodegradable and curbside recyclable.
Over 650 collars and leashes donated to shelters in North Carolina and Colorado.
Over 53.6% of all products contain recycled material without sacrificing any quality.
100% of packaging is curbside recyclable and/or from recycled content, reducing the overall carbon footprint for production of packaging and end-of-life impacts.
23.2% of wearable products have biodegradable or recycled content, including knit hats, sweatshirts, performance hoodies, tee shirts and socks.

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