As of September 2025 we have donated $481,829 to our conservation partners.

It is our goal to reach $500k by the end of 2025.

96%

Conservation Focused

Since our inception in 2011 we made conservation a key component of our business. Just as our designs started in Colorado, so did our conservation partners. We teamed up with Colorado Trout Unlimited within a few weeks of selling our first hats and the list of products and conservation partners has grown from there. We now donate a portion of every purchase to our conservation partners whether bought from us directly or one of our retailers.

We intend to continue to have a holistic approach to our support of conservation.  We donate at least 1% of our sales directly to our conservation partners.  We also support many of our conservation partners and smaller organizations through product donations for their fundraisers.  Additionally, through our certification as carbon neutral through Change Climate, a portion of every sale will go to offsets through their verified carbon credits.  Finally, we invest time and resources into sustainable materials for our products and sustainable packaging for our products.

To date we have donated over $480,000 in cash to our conservation partners.  Additionally we have donated over $110,000 in products  to conservation focused raffles, auctions and events.

Conservation Partners

Our conservation partners are made up of non-profits contributing to policy and on-the-ground work for fisheries and outdoor recreational conservation such as the Trout Unlimited chapters of Colorado, Wyoming, New Mexico and the TU Southeastern Conservation Project; Backcountry Hunters and Anglers Chapters of Alaska, Southwest US and Montana; the Wild Steelhead Coalition, Idaho Wildlife Federation, The Bonefish and Tarpon Trust, Driftless Area Restoration Effort, Eastern Brook Trout Joint Venture, Atlantic Coastal Fish Habitat Partnership and the Great Lakes Regional Center of NWF.