Packaging End of Life
Businesses have an impact on our planet and its resources. At North Point Brands, we believe it is critical to consider our impact in a well-rounded way. We consider sustainability in the development of our products and our daily operations.
We also make financial contributions in support of organizations that are putting in the advocacy and boots-on-the-ground work in support of places we love. Finally, we believe in the mental and physical health benefits of being outside and having a life outside of the office.
With this holistic approach in mind, we are pleased to share our impact and sustainability report from 2025 for the greater North Point Brands company and each of our individual brands: RepYourWater, Cheeky Fishing, RepYourWild and Wingo Outdoors.
2025 Achievements
- $670,544 to conservation in total lifetime donations across all four brands.
- 680 volunteer hours donated by the North Point Brands team in 2025.
- Zero Waste Warehouse: 95.94% of operational waste diverted from landfill through curbside recycling, specialty recycling, reuse and donation.
- 1% for the Planet: Certified through cash and in-kind support.
- 970 lbs donated: 970 pounds of food donated to shelters in Colorado and Massachusetts during our end-of-year Giving Tuesday program.
- Conservation Alliance: North Point Brands is a business member of The Conservation Alliance.
Where We Volunteered
As a company, we encourage our team members to support organizations they care about with their time. In 2025, the North Point Brands team donated a total of 680 volunteer hours to various causes including:
- Casting for Recovery
- American Saltwater Guides Association
- Stripers Forever
- Keep Fish Wet
- Colorado Trout Unlimited
- Native Fish Society
- Community Fly Fishing
- American Fly Fishing Trade Association
Employee Benefits
Employee benefits include better-than-standard discounts on gear and an annual stipend to spend on outdoor recreation.
Achievements by Brand
- 72% of packaging is curbside recyclable.
- Fly line and backing spools utilize a naturally biodegradable and recyclable paperboard design.
- The 14th Annual Cheeky Schoolie Tournament was held in May 2025 and raised more than $34,000 for striped bass conservation, bringing the tournament's lifetime donation total to more than $179,000.
- 100% of packaging is naturally biodegradable and curbside recyclable.
- 53.6% of all products contain recycled material.
- 100% of packaging is curbside recyclable and/or made from recycled content.
- 36.9% of wearable products have biodegradable or recycled content. The 2025 goal was 25%, and that goal was exceeded. The new goal is to maintain at least 30% through 2028.