Since our inception in 2011 we made conservation a key component of our business. Just as our designs started in Colorado, so did our conservation partners. We teamed up with Colorado Trout Unlimited within a few weeks of selling our first hats and the list of products and conservation partners has grown from there. We now donate 3% of every purchase to our conservation partners whether bought from us directly or one of our retailers.
To date (April 2022) we have donated more than $381,000 to our conservation partners.
Our conservation partners are made up of non-profits contributing to policy and on-the-ground work for fisheries and outdoor recreational conservation such as the Trout Unlimited chapters of Colorado, Wyoming, New Mexico and the TU Southeastern Conservation Project; Backcountry Hunters and Anglers Chapters of Alaska, Southwest US and Montana; the Wild Steelhead Coalition, Idaho Wildlife Federation, The Bonefish and Tarpon Trust, Driftless Area Restoration Effort, Eastern Brook Trout Joint Venture, Atlantic Coastal Fish Habitat Partnership and the Great Lakes Regional Center of NWF and also to Climate Neutral who certifies our business as Carbon Neutral as we work together towards a solution to the climate crisis.