Sustainability

As humans, everything we do has an environmental & social impact. Everything from growing the food we eat, constructing our homes and businesses, and making the clothes we wear all have an environmental & social cost. We also know that our business has an environmental & social impact, which is why we are striving to measure and improve our sustainability performance because we care deeply about conserving and restoring the places we fish, doing our part to be part of the climate solution and ensuring that the people who make our products are treated fairly and equitably.

Below are our sustainability goals and and our current progress towards meeting them.

We plan to reduce our carbon footprint by increasing the amount of recycled and organic materials in our headwear collection. By 2023 15% of our headwear will contain recycled or organic materials.

88%

We plan to reduce our carbon footprint by increasing the amount of recycled and organic materials in our apparel. By the end of 2024 40% of our apparel will contain recycled or organic materials.

74%

We plan to reduce emissions associated with our packaging. By the end of 2024 100% of our packaging will either be made from recycled material, be recyclable or both. 

Recycled
52%
Recyclable
95%
Both
52%

Sustainability Reports